BREAKDOWN
#Animation/#Illustration/#Cel
THE BRIEF
Create a logo reveal animation that can be posted on instagram.
It needs to be loopable and should not exceed 10 seconds
CONCEPT
The concept behind the illustrations changing
constantly comes from the idea that the bird is
traveling through time and space to find the place
he wants to enter, which is where the logo is.
MOTION
A motion guide was created in After
effects. This guide is the foundation of the
animation and acts as an alpha layer that
the illustrations are built on top of.
LOGO
The logo appears across a mountain range as it
morphs into screen. This landscape is where the
bird finally arives and the style stays consistant.
SEPERATING THE BIRD
The background has a slight vignete behind the
bird and the bird has a slight glow effect. This
helps to distinguish the bird from the caotic
background.
THE BIRD
The bird is animated to flow across the screen
like a liquid element. It has a long trail that
fades in its motion
INTENDED AUDIENCE
Clients and instagram followers.
THE SOLUTION
Compel the audience with smooth animation combined with
enticing illustrations. A basic motion path was built and used as a
base to illustrate on top of. The style of the illustrations changes
every 3 frames.
THE PROBLEM
It is difficult to become noticed in the saturated market of social
media.
STYLE GUIDE
FRAMES
RENDERS
MORE INFO