#OFF
DIGITAL CAMPAIGN
AGAINST “CYBER-BULYING”
STORY BOARDS
#Animation/#Illustration/#Cel
STYLE GUIDE
CASE STUDY
INTENDED AUDIENCES
Teenagers and haters on the web.
THE BRIEF
Create a digital campaign with three touch-points to increase
awareness of this problem and entice viewers to fight against it.
THE SOLUTION
Most of the online content surrounding cyber-bullying is very outdated and it
often lacks the quality necessary to cause the viewers to respond and relate
to the subject matter. The campaign that was created aims to accurately
and emotively display the realities of cyber-bullying and give some teeth to
the subject through use of the chosen style and score of the campaign.
#OFF
“#OFF” is a digital campaign that fights back
against cyber-bullying. It reminds victims of this
crime that they are not alone and empowers
them to turn away from their oppressors by
switching them “off” in any communication.
3 TOUCH-POINTS
Youtube add
Instagram page
Digital sticker pack
THE CAMPAIGN
The campaign is based off of
the experience of a victim of
cyber-bullying. His experience
is portrayed as him having a
nightmare.
THE CAMPAIGN
Frames are deliberately composed in
a way to link the nightmare experience
with the character at the end.
INSTAGRAM
Serve as a hub for inspiration, testimonials and
statistics surrounding cyber-bullying. Viewers
can follow and tag the campaign whenever
they witness cyber-bullying on social media.
COLOR PALLET
The chosen color palet is inspired by the RGB
(reg blue and green) colors found in digital
media. Since the campaign is aimed at social
media, these colors help to embody the nature
of the campaign.
ILLUSTRATION
The style is aimed to carry a lot of weight. The
shadows are sharp and hard, which makes the
illustrations feel more dramatic.
ANIMATION
The animation is also very harsh. The motion and
scene transitions are abstract and loose, which
adds to the illusion of the surreal experience
SOUND AND SCORE
The sound design of this campaign is a vital
part of the main experience. It has a lot of low
frequency focus and reversed sound effects to
contribute to the surreal style of the campaign
STICKER-PACK
Viewers can freely access and post the stickers
across their posts. This can be used as a tool to
push back against cyber bullies or any
demoralizing posts.
THE PROBLEM
Cyber-bullying is a serious problem in our age of communication.
It is often overlooked and neglected for the harm that it can
cause to a victim of this crime.
THE EXPERIENCE
#916ca2
#6770a7
#66a054
#b2dcd0
#192637
MORE INFO