Teenagers and haters on the web.
Create a digital campaign with three touch-points to increase
awareness of this problem and entice viewers to fight against it.
often lacks the quality necessary to cause the viewers to respond and relate
to the subject matter. The campaign that was created aims to accurately
the subject through use of the chosen style and score of the campaign.
“#OFF” is a digital campaign that fights back
crime that they are not alone and empowers
them to turn away from their oppressors by
switching them “off” in any communication.
Digital sticker pack
The campaign is based off of
the experience of a victim of
is portrayed as him having a
Frames are deliberately composed in
a way to link the nightmare experience
with the character at the end.
Serve as a hub for inspiration, testimonials and
can follow and tag the campaign whenever
The chosen color palet is inspired by the RGB
(reg blue and green) colors found in digital
media, these colors help to embody the nature
of the campaign.
The style is aimed to carry a lot of weight. The
shadows are sharp and hard, which makes the
illustrations feel more dramatic.
The animation is also very harsh. The motion and
scene transitions are abstract and loose, which
adds to the illusion of the surreal experience
SOUND AND SCORE
The sound design of this campaign is a vital
part of the main experience. It has a lot of low
frequency focus and reversed sound effects to
contribute to the surreal style of the campaign
Viewers can freely access and post the stickers
across their posts. This can be used as a tool to
push back against cyber bullies or any
It is often overlooked and neglected for the harm that it can
cause to a victim of this crime.